This list was given to us by Shaykh Muhammad Alshareef at a Khateeb training seminar in Ottawa. I hope this serves useful
ABCs of the Khutbah
(A)rresting Anecdote
1. Capture the listeners' attention immediately
2. A story, question, hook, so then the Quran is read later, you have their full attenion
3. Don't use cliché
[b]
Basic Problem
1. Define what it is about (what you have to solve)
2. "By the end of the Khutah.."
3. Have a solution
4. Memorize English translation of Qur'an and Hadith
(C)oncern Listener
1. Khutbah is mandatory
2. Audience says "who cares"
3. Present Information in a way that will present a benefit towards the listeners
(D)ramatic Details
1. Push buttons...touch the listeners' emotions
2. Assistance and not saulking
3. Emotions of the Khutbah - "mad, sad, glad, scared"
(E)xamples
1. Statistics, studies, and other academia
(F)acts on the other side
1. Balance your speech
2. Look at the other side
(G)ood to Action
1. Give specific steps (more chances they will do it)
2. Provide an activity to be done
Possible Things to include in a Khutbah
1. Qur'an
2. Hadith
3. Sayings of Muslims
4. Folk Tales
5. Metaphors
6. Poetry
7. Non-Muslim sayings
8. Fiqh issues related to the topic
9. Analogies
10. Cliffhangers
11. Questions
12. Jokes
13. Statistics
14. Anecdotes (using long hadiths)
15. Literary definitions